Similarly, when a user visits your website from abc.com, GA reports abc.com as a referrer. This is the most accurate definition of direct traffic.Ī referrer is like a source of your website traffic.įor example, when a user visits your website from, then GA reports as a referrer. What is direct traffic in Google Analytics?ĭirect traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser.
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